Modern SEO isn't just about keywords — it's about structured data. We shipped:

- **Schema.org JSON-LD** on every page (WebSite, Organization, BreadcrumbList, SoftwareApplication, FAQPage, Person, Event, ItemList, Review)
- **AggregateRating** on trackers (Google rich result eligible)
- **FAQPage** with 16 Q&As (Google SERP FAQ carousel eligible)
- **Sitelinks search box** via WebSite SearchAction schema
- **Dynamic OG images** for every entity type (tracker, member, signup, page) — generated server-side as SVG, no CDN
- **Sitemap.xml** with 39 URLs, 40 image tags, and lastmod dates for crawlers
- **robots.txt** with explicit Allow/Disallow rules and a Googlebot-specific section

The result: every page is optimized for Google's modern search features including AI Overviews.